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Project: JACK DANIEL’S

This project was commissioned by Arnold Worldwide Boston, for a new Jack Daniel’s campaign for the Japanese market.  The idea was to create a wall of gold cans against which the Jack Daniel’s product distinguishes itself like the black sheep rebel element.

In addition to print, this campaign was mostly used in the Japanese subway system with huge hallway and billboard prints, necessitating very high-resolution imaging.

Brand: Jack Daniel’s / Ad Agency: Arnold Worldwide Boston / Art Director: ABCD / Art Buyer: Kathy McMann / Representation: Janice Moses Represents

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Project: ALPHABET

2Fake decided to explore an ensemble of fonts consisting of various mechanical components, representing construction elements in a process of deconstruction

 
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Project: EGG

Part of a BBDO SMART Car campaign, the ad featured an egg and a marshmallow.  The concept was to juxtapose a fragile-seeming exterior with a structurally sound, strong interior.

Brand: Smart Car / Ad Agency: BBDO / Art Director: James Clunie / Art Buyer: Betsy Jablow