Project: JACK DANIEL’S

This project was commissioned by Arnold Worldwide Boston, for a new Jack Daniel’s campaign for the Japanese market.  The idea was to create a wall of gold cans against which the Jack Daniel’s product distinguishes itself like the black sheep rebel element.

In addition to print, this campaign was mostly used in the Japanese subway system with huge hallway and billboard prints, necessitating very high-resolution imaging.

Brand: Jack Daniel’s / Ad Agency: Arnold Worldwide Boston / Art Director: ABCD / Art Buyer: Kathy McMann / Representation: Janice Moses Represents