Dislocation is inspired from satellites and mixing various elements of engineering, such as a turbine, with completely anachronistic, colorful, ludic elements. The resulting ensemble of “absurd technology” presents a dynamic object floating in a cloudy universe.
2Fake Studio was contracted by J. Walter Thompson London to create a world-wide campaign demonstrating Shell’s new gas efficiency. The idea was to create a background from a multitude of motor parts suffocated with rust, grease, corrosion, symbolizing motor aging, with various 3D slogans emerging cleanly from this Dante-esque clog.
This campaign covered various print outlets, billboards and digital media.
Brand: Shell / Ad Agency: J. Walter Thompson London / Creative Director: Graham Bagwell / Art Director: Adam Collins / Art Buyer: Sue Clifford / Representation: Watch Out