This Abbvie project was contracted by Link9 in New York City. The idea was to penetrate the interior of a virus and its DNA - a journey represented metaphorically by a zipper opening, through which the viewer travels.
This campaign consisted of very high-definition resolution for flat-screen panels, and a short video animation.
Brand: Abbvie / Ad Agency: LINK9 / Art Director: Margaret Szarzynski / Art Buyer: Deena Fayette / Representation: Janice Moses Represents
This project was contracted by Waters Corporation of Milford, Massachusetts – specializing in liquid chromatography and mass spectrometry. The idea was to represent different micro-organisms and viruses, down to the infinite detail of their micro-particles. Creating these elements in CGI allowed more flexibility with visuals and the possibility of making an animation.
Brand: Waters / Ad Agency: Allen & Gerritsen / Art Director: Jeff Tully / Art Buyer: Jeff Tully / Representation: Janice Moses Represents