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Project: ABBVIE

This Abbvie project was contracted by Link9 in New York City.  The idea was to penetrate the interior of a virus and its DNA - a journey represented metaphorically by a zipper opening, through which the viewer travels.

This campaign consisted of very high-definition resolution for flat-screen panels, and a short video animation.

Brand: Abbvie / Ad Agency: LINK9 / Art Director: Margaret Szarzynski / Art Buyer: Deena Fayette / Representation: Janice Moses Represents

 
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WATER

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WATER

Project: WATERS

This project was contracted by Waters Corporation of Milford, Massachusetts – specializing in liquid chromatography and mass spectrometry.  The idea was to represent different micro-organisms and viruses, down to the infinite detail of their micro-particles.  Creating these elements in CGI allowed more flexibility with visuals and the possibility of making an animation.

Brand: Waters / Ad Agency: Allen & Gerritsen / Art Director: Jeff Tully / Art Buyer: Jeff Tully / Representation: Janice Moses Represents