Project: WATERS

This project was contracted by Waters Corporation of Milford, Massachusetts – specializing in liquid chromatography and mass spectrometry.  The idea was to represent different micro-organisms and viruses, down to the infinite detail of their micro-particles.  Creating these elements in CGI allowed more flexibility with visuals and the possibility of making an animation.

Brand: Waters / Ad Agency: Allen & Gerritsen / Art Director: Jeff Tully / Art Buyer: Jeff Tully / Representation: Janice Moses Represents